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Outsourcing High-Tech Jobs to Rural America
Morning Edition, February 14, 2005
In the last decade, an increasing number of American companies have been radically
cutting costs by sending manufacturing and customer service jobs overseas, where labor
costs can be dramatically lower. Some of those jobs were the mainstay of rural U.S.
communities, where low rent and wages first attracted outsourcing work away from
higher-priced cities.
Now there's an attempt to bring outsourcing jobs back to smaller cities and towns. NPR's
Howard Berkes recently visited the Arkansas town of Magnolia -- home to about 10,000
people, near the southwest corner of the state -- where some say there aren't enough jobs
in local timber, oil, farming and manufacturing industries to keep local kids at home.
"In a global marketplace, those commodities operate with ever thinner margins," says
Mark Drabenstott of the Center for the Study of Rural America. "So the real challenge for
most rural areas is (getting) from a commodity economy to a knowledge-driven
economy."
Rural Sourcing is one company taking up the challenge, hiring high-skilled workers who
otherwise would leave rural areas to find work in the city. Using the Internet and
telephone lines, the firm links up "remote workers" with clients for a variety of high-tech
jobs.
Luis Medina, a program analyst who does network services and Web design work for
Rural Sourcing clients, is amazed that he found a job that matched his education and
skills in Magnolia. "I know people that had to go to Dallas or Atlanta or the big cities to
find jobs because that's where the demand is," he says.
There are a number of potential roadblocks to success, but Rural Sourcing's goal is to
build a network of 2,500 hometown workers in 30 states. That won't fundamentally stop
the "brain drain" in rural America, and it won't stop outsourcing to overseas firms. "But it
may help some places adapt as local, national and global economies shift," Berkes says.
"That's if the idea works." |
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